The Content Cannibalization Audit: When Your Own Pages Compete for the Same Search

A content cannibalization audit finds the pages on your site competing for the same search term, then picks one winner. That single choice can move a page from the bottom of page one into the top three. Unfortunately, most site owners never notice that their own pages are competing with each other in search results. […]

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Why Businesses Should Review Their SEO Strategy Every Quarter

Businesses should run a quarterly SEO audit because search engine rankings shift constantly. Google makes thousands of changes to Search each year, meaning a strategy that worked in January can look very different by April. We get it. There’s nothing worse than watching your search rankings slip while you’re busy running a business. By the […]

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